Pixels with purpose
Lead Product Designer 👋 helping customers turn user insights into competitive advantage.
Currently at Jagex 🎮, I've designed for millions of RuneScape players. Before that, I led UX design for guided selling tools that achieved 61% conversion increases for major telco brands. I specialise in gaming, SaaS platforms, Design Systems and AI enhanced workflows to accelerate delivery from design to production.
Jagex Project Zanaris
Led UX for Old School RuneScape's first UGC platform achieving 100% task completion and 5.6/7 usability score. Showcased at RuneFest 2024 keynote whilst creating the first OSRS design system used across all future products.
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15gifts Guided Selling
Drove 61% conversion increase and 40x ROI across Vodafone, EE, O2, Three, Sky and Virgin Media. Delivered 1.1M+ personalized recommendations.
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Jagex Accounts
Redesigned RuneScape's account ecosystem achieving 100% adoption target, 98% import success, and 35% support reduction.
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SETL OpenCSD
Joined fintech startup as first designer achieving 98% task completion and 94% user confidence post-onboarding making Blockchain accessible.
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More Work
WTW Policy Summary
Built Willis Towers Watson's first Risk Intelligence app delivering 96% Excel reduction and 84% dashboard adoption
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Jagex Portfolio
Modernized Jagex Publishing Platform enabling third party title support, praised as "huge improvement" and "best looking front end for our games.”
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Jagex Publishing Vision
Defined and validated "North Star" vision for Jagex's multi-game platform revealing strong social feature demand influencing strategic roadmap.
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Experiments
SETL Exchange
A real-time digital trading platform for investment managers to buy and sell assets.
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SETL Truechain
An event recording service for financial institutions to prove the validity of Blockchain transactions.
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HUD Dashboard Concept
An experimental animation exploring how to visualise Blockchain operations for financial services clients.
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OSRS Membership
OldSchool RuneScape membership conversion experiments.
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Tom's work on the Jagex Launcher was praised as 'the best looking front end for our games.' His design elevated the entire platform.
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The guided selling tool achieved 40x ROI for Vodafone and generated 1.1M+ recommendations - 7% of our total online sales. The business impact was undeniable.
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As our first designer, Tom established UX practices that are now core to how we build products. His design system reduced handoff issues by 80%.
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